Finding Your People: The Art of Targeting and Connecting

Not everyone is your audience.

And that’s not a problem—it’s the solution.

The internet is loud. Scrolling is endless. If you’re talking to everyone, you’re connecting with no one.

The secret?

Find your people. Refine your message. Build something that actually matters.

Step 1: Find Your People

Here’s where most people mess up.

They aim for everyone.

Stop.

Get specific.

Ask yourself:

• Who needs what you’re offering? Who’s desperate for it, even if they don’t know it yet?
• Where are they hanging out? Instagram? Reddit? YouTube rabbit holes at 2 a.m.?
• What do they care about? What’s keeping them awake? What gets them excited?

You don’t need a wide net. You need a sharp arrow. 🎯

Step 2: Refine the Message

Once you know who they are, the next move?

Talk to them, not at them.

Skip the corporate buzzwords.

Get real. Get clear.

Instead of: “Our product is the best solution for your needs.”

Try: “You’re tired. Your calendar is chaos. Let’s fix that.”

The rule is simple:

Be human. Speak their language. Make them feel seen.

Step 3: Connect Where It Counts

Your audience isn’t everywhere, and you don’t have to be either.

• Social: Are they scrolling TikTok, reposting memes, or lurking on LinkedIn?
• Content: Blogs? Podcasts? Late-night YouTube marathons? Go there.
• Communities: Niche forums? Discord servers? Subreddits? Find their corner of the internet.

It’s not about spreading yourself thin.

It’s about showing up where they are—and doing it often enough to matter.

Step 4: Build Trust. Slowly.

Trust isn’t flashy. It’s not built on viral posts or polished campaigns.

It’s built when you show up.

Again and again.

• Post when you say you will.
• Speak honestly. No fluff.
• Show them you’re in it for the long haul, not the quick win.

Consistency beats brilliance every time.

Why This Works

When you connect with the right people, everything changes.

• Your time? Spent wisely. No more chasing dead ends.
• Your money? Spent smarter. Goodbye wasted ad spend.
• Your results? Bigger. Better. Real.

Marketing stops being a guessing game and starts being a conversation.

The Bottom Line

Your audience isn’t waiting for you to impress them.

They’re waiting for you to find them.

Find.

Refine.

Connect.

Everything else is noise.

Until next time,

Riley

P.S. Your people are out there. Start small. Start honest. They’ll meet you halfway.

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