🛒 Why Do People Buy?

Ever stop and wonder why we buy things?

It’s rarely just about the product.

Maybe it’s to solve a problem.

Maybe it’s to feel something.

Maybe it’s to fill a space—physical, emotional, existential.

But whatever the reason, one thing is clear:

We don’t buy effort.

We buy results. 🎯

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The Transaction Beneath the Transaction

People don’t pay for hours worked.

They don’t pay for how much you cared.

They pay for relief.

For convenience.

For certainty.

A faster way to do something.

A clearer way to understand something.

A feeling they can’t quite explain.

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Is It About Need—or Want?

Some things we buy because we have to.

Food. Shelter. Basic survival.

But most things?

They’re about something deeper.

We buy identity. 🪞

We buy status. 🚀

We buy stories we want to believe about ourselves.

A $400 leather notebook isn’t about writing—it’s about feeling important while doing it. ✍️

A high-end bicycle isn’t about getting places—it’s about being the kind of person who rides one. 🚴‍♂️

A course that promises to “unlock your potential” isn’t about learning—it’s about believing in who you could become.

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So What’s Worth Creating?

If people buy feelings, not things—

experiences, not effort—

then the real question is:

What do you want them to feel?

The best work doesn’t just sell.

It connects.

It resonates.

It becomes part of them.

Because in the end—

people don’t just buy what you make.

They buy what it means to them.

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Until next time,

Riley

P.S. People don’t buy products. They buy the version of themselves they see in them.