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Concept

Sea Soda: Boat Rental Website and Fleet Management Concept

9-week Webflow build for boat rental service. Brand development, booking system integration, early-stage Webflow exploration, project paused due to business model.

Client · Sea Soda

Sea Soda: Boat Rental Website and Fleet Management Concept

>  Overview

Sea Soda was about making boat rentals accessible without the commitment of ownership. The client had a boat, wanted to rent it out, and had bigger plans to build a fleet. The vision was simple: people who want to be on the water without buying a boat, captains included. This was one of my first Webflow builds. Nine weeks to figure out the platform while building a real project. I used a template to get my bearings, worked through blues and turquoises for the visual identity, curated boat imagery for the fleet concept. The brand was straightforward—summer, water, freedom, no ownership hassles. The build included basic pages, a contact form, and an attempted integration with a Webflow-recommended booking calendar system. That calendar integration didn't quite work, but it was a solid attempt at figuring out scheduling functionality. The project stopped after the initial build. Business model complications—fleet acquisition, captain coordination, operational logistics. Sometimes the concept is better than the execution environment allows.

>  Process

Concept development—boat rental service without ownership commitment
Webflow onboarding—learned platform through template customization
Brand identity work—blues, turquoises, summer water recreation aesthetic
Template setup and customization—getting handle on Webflow fundamentals
Page architecture—built key pages for rental service positioning
Boat imagery curation—visual language for fleet concept
Contact form integration—basic lead capture setup
Booking calendar exploration—attempted integration with scheduling system
Fleet growth planning—designed for scalability beyond single boat
Captain coordination mapping—planned operational workflow (not implemented)

>  Results

Complete brand identity for boat rental service with summer recreation aesthetic
Functional Webflow website with key pages and contact form
Platform learning through real project—Webflow fundamentals established
Booking calendar integration explored (incomplete but valuable learning)
Project paused due to business model complications with fleet and captain coordination

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Design, build, integrate, run. Concept to running production.