Building for Creators, Groups, and Vegas Vibes

Vegas rental platform for unique spaces—content creators, traveling groups, event hosts. Three different user types, one booking flow. The challenge wasn’t building from zero, it was making what worked work better. Acted as project manager with dev team. Existing site structure had good bones but needed UX improvements, better copy, and geo-targeting features. Had to balance visual appeal with functional clarity while keeping tech stack manageable. Learned geo-location techniques that go beyond just location—behavior patterns, session history, user intent.