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Stay Directive: Direct Booking Platform for Short-Term Rental Portfolios

Landing page for STR management agency offering direct booking, portfolio control, property walkthroughs. Calendly integration, simple conversion flow.

Client · Stay Directive

Stay Directive: Direct Booking Platform for Short-Term Rental Portfolios

> Overview

STR marketing agency helping property managers control bookings without third-party platform fees. Concept was direct booking websites for short-term rental portfolios with full customization. Challenge was positioning value quickly. Property managers know the pain. Airbnb and Vrbo take 15-20% per booking. Switching to direct booking requires infrastructure most don't have. That's where Stay Directive comes in. Built landing page focused on conversion. Key features section. Case study showing results. Calendly integration for booking calls. Newsletter capture. Contact page. Simple, direct, effective.

> Process

Concept audit—Understand STR management model and value proposition

Competitive research—Map third-party platform limitations and fee structures

Landing page design—Create conversion-focused layout with clear hierarchy

Features section—Detail direct booking benefits and customization options

Case study creation—Build proof section showing portfolio management results

Calendly integration—Implement call booking system

Newsletter setup—Add email capture for ongoing engagement

Contact page—Create simple inquiry flow

Content population—Write copy emphasizing property owner benefits

Launch—Deploy concept landing page quickly

> Results

High-Conversion Landing Page with clear STR management value proposition

Key Features Section detailing direct booking advantages over third-party platforms

Calendly Integration enabling frictionless call booking for portfolio managers

Newsletter Capture system built for ongoing property owner engagement

Rapid Concept Launch deployed with clean execution and simple conversion flow

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Design, build, integrate, run. Concept to running production.

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