@rileyschatzle
The original Calsoft introduction brochure was functional—but outdated. It needed a refresh that made sense for modern eyes. Not a complete overhaul, but a recalibration. Something that didn’t just say “We exist” but actually showed *why* Calsoft mattered. This project wasn’t about adding more. It was about refining what was already there, cutting through the noise, and making a stronger first impression.
1️⃣ Analysis: Deep dive into what was working, what wasn’t, and where the gaps were.
2️⃣ Reframing: Rewriting key messaging to be sharper, clearer, and more compelling.
3️⃣ Design Pass: Aesthetic refresh without losing the corporate identity.
4️⃣ Feedback Loop: Iterating with the team to refine details before the final version.
5️⃣ Deployment: Finalized design, packaged and ready for distribution.
📈 Increased clarity in messaging, making the brochure more effective in first-touch interactions.
🔄 Created a flexible framework that could be updated as needed without losing structure.
🎯 Enhanced engagement in early-stage conversations with potential partners.
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