@rileyschatzle
Instagram content scheduling is full of friction. Third-party tools like Later and Hootsuite help, but I wanted something native to Notion—where content is actually created and stored. This automation bridges Notion and Make, taking scheduled posts, pulling the right images, descriptions, and hashtags, and publishing them automatically on Instagram. It’s clean. It’s efficient. And it’s a game-changer for workflow.
🛠 Building it out
Setting up the Notion database—images, captions, hashtags, post dates. Laying the groundwork. Feels solid.
🔗 Connecting the dots
Linking Notion to Make. The trigger needs to fire only when today’s the day. Takes a minute to get the logic right.
📸 Pulling the right pieces
Make grabs 7 images from Notion. Maps them to Instagram’s carousel format. Pieces start falling into place.
🔍 The struggle phase
Date formatting. Notion IDs. API calls. Nothing works. Then it does. A small win, then another. The puzzle locks in.
🚀 The moment of truth
Test runs. Tweaks. Watching the automation go live for the first time—100% hands-off. It works.
🧩 What’s next?
This is just version one. Notion-powered automation is scalable. Already thinking about the next build.
first automation. works! feels epic.
notion ID—annoying. worked with the help of Dev One Agent (personal chatgpt agent, on a sidee note, love this concept).
date filters? confusing at first, but got it to work.
notion running automations—this is gonna scale. this is just the start 🚀
✅ Fully automated Instagram posting directly from Notion.
✅ Eliminated manual scheduling, making content flow effortlessly from idea to post.
✅ Strengthened automation skills—a first of many future builds.
✅ Scalable framework—this setup can be expanded for other platforms, clients, and content types.
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