>Resources
Reading.
128 books, 63 of them the ones I keep going back to. Each says what it argues and why it earned the slot.
Predictable Revenue
Aaron Ross, Marylou Tyler
Consulting Fees: A Guide for Independent Consultants
Alan Weiss
Designing Brand Identity
Alina Wheeler
Dopamine Nation
Anna Lembke
Bird by Bird
Anne Lamott
Running Lean: Iterate from Plan A to a Plan That Works
Ash Maurya
Show Your Work!
Austin Kleon
Steal Like an Artist
Austin Kleon
The Network State
Balaji Srinivasan
Tiny Habits
BJ Fogg
The Go-Giver
Bob Burg, John David Mann
Daring Greatly
Brené Brown
Mindset: The New Psychology of Success
Carol Dweck
Buy Back Your Time
Dan Martell
Thinking, Fast and Slow
Daniel Kahneman
Thinking, Fast and Slow (DUPLICATE - DELETE)
Daniel Kahneman
The Heart and the Chip: Our Bright Future with Robots
Daniela Rus, Gregory Mone
Ogilvy on Advertising
David Ogilvy
Brand Thinking and Other Noble Pursuits
Debbie Millman
Thinking in Systems: A Primer
Donella Meadows
Creativity, Inc.
Ed Catmull
Self-Determination Theory: Basic Psychological Needs in Motivation, Development, and Wellness
Edward Deci, Richard Ryan
Big Magic
Elizabeth Gilbert
The Almanack of Naval Ravikant
Eric Jorgenson (compiler), Naval Ravikant
The Lean Startup
Eric Ries
Co-Intelligence: Living and Working with AI
Ethan Mollick
Breakthrough Advertising
Eugene Schwartz
The Mythical Man-Month
Fred Brooks
The Boron Letters
Gary Halbert
Day Trading Attention
Gary Vaynerchuk
Damn Good Advice (For People with Talent!)
George Lois
Dig Your Well Before You're Thirsty
Harvey Mackay
Atomic Habits
James Clear
Atomic Habits (DUPLICATE - DELETE)
James Clear
Getting Real
Jason Fried & David Heinemeier Hansson
Fanatical Prospecting
Jeb Blount
Stolen Focus
Johann Hari
Contagious: Why Things Catch On
Jonah Berger
Learned Optimism
Martin Seligman
The Brand Gap
Marty Neumeier
The E-Myth Revisited
Michael Gerber
Flow: The Psychology of Optimal Experience
Mihaly Csikszentmihalyi
The Psychology of Money
Morgan Housel
Antifragile: Things That Gain from Disorder
Nassim Nicholas Taleb
Hooked: How to Build Habit-Forming Products
Nir Eyal
Aspects of the Theory of Syntax
Noam Chomsky
The Start-up of You
Reid Hoffman, Ben Casnocha
The Creative Act: A Way of Being
Rick Rubin
The Membership Economy
Robbie Kellman Baxter
Influence: The Psychology of Persuasion
Robert B. Cialdini
The 48 Laws of Power
Robert Greene
Rich Dad Poor Dad
Robert T. Kiyosaki
Create Once, Distribute Forever
Ross Simmonds
Ultralearning
Scott Young
Scarcity: Why Having Too Little Means So Much
Sendhil Mullainathan, Eldar Shafir
The Practice
Seth Godin
This Is Marketing
Seth Godin
The 7 Habits of Highly Effective People
Stephen Covey
The 2-Hour Job Search
Steve Dalton
Don't Make Me Think, Revisited
Steve Krug
The War of Art
Steven Pressfield
Continuous Discovery Habits
Teresa Torres
The Outrage Machine
Tobias Rose-Stockwell
Originals: How Non-Conformists Move the World
Adam Grant
The Exponential Age
Azeem Azhar
Deep Work
Cal Newport
Mindset: The New Psychology of Success (DUPLICATE - DELETE)
Carol Dweck
Attention and Effort
Daniel Kahneman
The Design of Everyday Things
Don Norman
Attention Span
Dr. Gloria Mark
Lateral Thinking: Creativity Step by Step
Edward de Bono
Big Magic: Creative Living Beyond Fear
Elizabeth Gilbert
Brutally Honest
Emily Cohen
Designing Web Usability: The Practice of Simplicity
Jakob Nielsen
You Look Like a Thing and I Love You
Janelle Shane
Breaking the Habit of Being Yourself
Joe Dispenza
The Laws of Simplicity
John Maeda
Never Eat Alone
Keith Ferrazzi
Competing in the Age of AI
Marco Iansiti & Karim Lakhani
Antifragile (Barbell Strategy)
Nassim Nicholas Taleb
Just Keep Buying
Nick Maggiulli
Company of One
Paul Jarvis
Invisible Rulers
Renée DiResta
Perennial Seller
Ryan Holiday
The Obstacle Is the Way
Ryan Holiday
MOVE: The 4-Question Go-To-Market Framework
Sangram Vajre, Bryan Brown
The Art of War
Sun Tzu
Building a Second Brain
Tiago Forte
The 4-Hour Workweek
Tim Ferriss
Think Again: The Power of Knowing What You Don't Know
Adam Grant
$100M Offers
Alex Hormozi
Tubes: A Journey to the Center of the Internet
Andrew Blum
Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts
Annie Duke
The 12 Week Year
Brian Moran & Michael Lennington
Life Is in the Transitions: Mastering Change at Any Age
Bruce Feiler
Deep Work: Rules for Focused Success in a Distracted World (DUPLICATE - DELETE)
Cal Newport
So Good They Can't Ignore You
Cal Newport
Never Split the Difference
Chris Voss
A Pattern Language
Christopher Alexander
Predictably Irrational
Dan Ariely
Getting Things Done
David Allen
Rethinking Positive Thinking
Gabriele Oettingen
How Customers Think
Gerald Zaltman
Risk Savvy: How to Make Good Decisions
Gerd Gigerenzer
Emotional First Aid
Guy Winch
Working Identity: Unconventional Strategies for Reinventing Your Career
Herminia Ibarra
High Performance Browser Networking
Ilya Grigorik
Computer Networking: A Top-Down Approach
James F. Kurose & Keith W. Ross
Rejection Proof
Jia Jiang
Being Wrong: Adventures in the Margin of Error
Kathryn Schulz
Buyology: Truth and Lies About Why We Buy
Martin Lindstrom
Inspired: How to Create Tech Products Customers Love
Marty Cagan
The Millionaire Fastlane
MJ DeMarco
The Upside of Uncertainty
Nathan Furr & Susannah Harmon Furr
SPIN Selling
Neil Rackham
The Undersea Network
Nicole Starosielski
A Billion Wicked Thoughts
Ogi Ogas, Sai Gaddam
The Effective Executive
Peter Drucker
The Fifth Discipline
Peter Senge
Zero to One
Peter Thiel with Blake Masters
Superforecasting: The Art and Science of Prediction
Philip Tetlock & Dan Gardner
Go for No!
Richard Fenton & Andrea Waltz
Zen and the Art of Motorcycle Maintenance
Robert Pirsig
Work the System
Sam Carpenter
Zen Mind, Beginner's Mind
Shunryu Suzuki
The War of Art (DUPLICATE - DELETE)
Steven Pressfield
In the Blink of an Eye
Walter Murch
Managing Transitions: Making the Most of Change
William Bridges