WebsiteBrandExperience (UX)

Performa Tint: Smart Glass Technology Website That Educates First

Website for smart tint startup educating customers about switchable glass. Four service lines, educational content, clean foundation built to scale.

Client · Performa Tint

Performa Tint: Smart Glass Technology Website That Educates First

> Overview

Zero web presence. Niche product most people don't understand. Owner with vision, product knowledge, and fresh brand system ready to build from. Smart tint is switchable glass that goes from clear to opaque on command. Four service lines: solar control tint, privacy film, decorative options, and smart switchable glass. Each needed explanation without turning the site into a tech manual. Challenge was making advanced technology feel approachable. Not trying to impress with jargon—trying to teach without overwhelming. Built around education first, sales second. Clean structure lets the product demonstrate its own value.

> Process

Discovery audit—Review brand assets, understand product differentiation

Content strategy—Map educational hierarchy for non-technical audience

Service architecture—Structure four tint categories with distinct value propositions

Educational design—Create content modules that inform without slowing experience

Information hierarchy—Balance technical depth with general accessibility

Quote integration—Build minimal-friction request system for custom pricing

Visual system—Implement brand language through clean, futuristic aesthetic

Product demos—Embed explainer content strategically throughout site

Modular structure—Design scalable foundation for future service additions

Launch preparation—Final testing, content population, handoff

> Results

Four Service Lines clearly differentiated—solar control, privacy, decorative, smart switchable

Educational Content Strategy making complex technology accessible to general audience

Modular Quote System designed for easy maintenance and custom pricing workflow

Brand-Aligned Design using minimal, futuristic aesthetic from existing system

Scalable Foundation built to support service expansion without redesign

Start the conversation.

Design, build, integrate, run. Concept to running production.

Start a build See more work